The physical characteristics of a person, no doubt, are important but these get noticed only if accompanied by certain intellectual qualities as stated below: An individual, who possesses the attributes mentioned above, can certainly command respect wherever he is. From each region two provinces are selected by random sampling method. Say for example, a pregnant employee may avail maternity leave which cannot be neglected as per law. Sex of an Individual Influence Behavior, 3. There are several products that are marketed only to the millenials. Psychological Factors Influencing Consumer Behavior Definition: ... these needs become a motive that directs the consumer behavior to seek satisfaction. 5 0 obj This happens either because the employee feels saturated or because he lacks physical fitness. Psychological factors that influence consumer behaviour are described below: Psychological Factor # 1. Consumer Behaviour deals with the study of buying behaviour of consumers. LO3 Explore situational, psychological, and social factors influencing consumer behavior. 2.3.4 Psychological Factors: Psychological factors affecting various purchase decisions include motivation, perception, learning, beliefs and attitudes. Related. If the consumer’s motivation is high, that basically means that the level of need, or the consumer’s perception of that need, is fairly strong. Various factors, be it cultural, social, personal or psychological influence the buying decision of individuals. Thank you for your valuable time and effort. Psychological Factors. pes his psychological factors, etc.. ABSTRACT Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. The age of a consumer can have a significant impact on his behaviour. Buying Behaviour, This paper’s aim is to provide an in-depth elucidation of the many aspects that influence consumer behaviour. There are several other factors which motivate individuals to purchase products and services. /Kids[4 0 R 252 0 R 256 0 R 260 0 R 264 0 R 268 0 R 272 0 R 276 0 R 280 0 R 285 0 R] Psychological Factors There are four important psychological factors affecting the consumer buying behavior. >> Another point worth mentioning here is that the older … Figure 2 shows an outline of factors affecting consumer behaviour. Ad targets people who want to “leave the civilized world behind”. For example, an attitude about dark chocolate might be expressed as a belief (“dark chocolate is delicious”), a feeling (“dark cho… Social Factors affecting Consumer Behaviour. << (1990: 22) and Schiffman & Kanuk (1997: 8), consumer behaviour is regarded as a relatively new … It has assumed growing importance under market-oriented or customer oriented marketing planning & management. To buy both, they have to walk ar… Age does not just affect buying behavior, it is also an important factor affecting market segmentation and marketing strategy. /MediaBox[0 0 612 792] This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in Nagaland. He cannot resign his job in case he derives less or no job satisfaction or finds the work environment not conducive. Factors affecting the consumer buying behavior: I am business student from UOB, this survey will help to collect data for the project. 6-1) Factors Influencing Consumer Behavior (Fig. 2. There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. Different people have different values. In this study, the affect of cultural factors on consumer buying behaviour is investigated. Share . Psychological factors: an individual’s response to a marketing message will depend on their perceptions and attitudes. Consumer behaviour or purchases made by consumers are rarely unaffected. This survey will take 5 minutes from your time, feel free to express your opinion. Factors Affecting Consumer Behavior. If the perception of a person is correct he/his organization stands to benefit. This survey will take 5 minutes from your time, feel free to express your opinion. Potentials of an Individual influence Behavior, Psychological Factors influencing Individual Behavior, 1. Age of an Individual influence behavior, 2. Marketers segment their target market on the basis of age. Procedia - Social and Behavioral Sciences 62 ( 2012 ) 184 – 188 1877-0428 2012 Published by Elsevier Ltd. The need for a secured job and stable income is greater in case of married employees. Various psychological factors influencing individual behavior are briefly explained as follows. For example, if an employee’s value system tells him that he should not strike work to express his grievances to the employer, he will not take part in strikes. Many organization prefer women employee for this reason. But due to domestic obligations and unavoidable circumstances, women employees may avail leave frequently which cannot be denied. 1 LO3: Explore situational, psychological, and social factors influencing consumer behavior. 3. 5. Understanding how consumer behavior impacts marketing renders it vital to understand those factors which affect consumer behavior and which include: Cultural Factors. Consumer behaviour helps us understand why and why not an individual purchases goods and services from the market. PSYCHOLOGICAL FACTORS INFLUENCING CONSUMER BEHAVIOUR Instructor Janne Peltoniemi Pages 46 Supervisor Birgitta Niemi learning, and attitude and behaviour change. The effect of psychological factors on buying behavior … /Contents[5 0 R 12 0 R 16 0 R 20 0 R 24 0 R 28 0 R 32 0 R 36 0 R 40 0 R 44 0 R 48 0 R 52 0 R 56 0 R 60 0 R 64 0 R 68 0 R 72 0 R 76 0 R 80 0 R 84 0 R 88 0 R 92 0 R 96 0 R 100 0 R 104 0 R 108 0 R 112 0 R 116 0 R 120 0 R 124 0 R 128 0 R 132 0 R 136 0 R 140 0 R 144 0 R 148 0 R 152 0 R 156 0 R 160 0 R 164 0 R 168 0 R 172 0 R 176 0 R 180 0 R 184 0 R 188 0 R 192 0 R 196 0 R 200 0 R 204 0 R 208 0 R 212 0 R 217 0 R 221 0 R 225 0 R 229 0 R 233 0 R 237 0 R 241 0 R 245 0 R 249 0 R] They are generally conservatives who prefer to work in the conventional manner. Men in the workplace generally show greater interest in union activities. Social factors: family, friends, education level, social media, income, they all influence consumers’ behavior. He does not lose temper but quietly achieves his goals. importance of consumer behaviour, especially from a marketing point of view. 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